…rethinking marketing!

Welcome!

„Knowledge does not last longer than fish.“

Alfred North Whitehead (1861 – 1947) British philosopher and mathematician

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My topics

A small excerpt of the companies and associations I have already spoken to:
Microsoft, Social Impact Lab, Marketingclub Berlin, Dehoga, GrimmHeimat, BKC, HSMA, BDVT, Berliner Sparkasse, climate KIC, Rhenus Logistics, Berlin Convention Office (BCO), IHK Potsdam, Cornelsen Verlag, Xella Group, Newline Brand Communication, XU Group u.v.m.

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In 2015, in my book „Green Marketing – An Introduction,“ I addressed the question of how we can better market good products and ideas using the tools of marketing. The topic has grown in urgency since then.

The line between „green marketing“ and „green washing“ is extremely thin – and even other good ideas such as „purpose“ are always in danger of having their noble intentions misused for shameless marketing.

When we tell stories of success, the art of storytelling is combined with the power of positive example. No morally raised forefinger, but examples that give hope.

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Marketing affects us all – and not just those responsible in companies or students. Every day, we are all exposed to a wide variety of marketing tools that are used to try to steer our attitudes and decisions.

And so, for over 10 years, I have been explaining the most diverse marketing aspects to listeners of the public broadcaster „radioeins“ – in 125 interviews to date.

But for exciting and entertaining audio content, you don’t necessarily need a radio station anymore: Podcasts are a booming medium and so Benjamin Lehmann and I bring big marketing topics with fun and ease to the ears of our listeners with the „makketing Marketing Show“. A „makketier“ as a discussion guest always rounds off the shows and gives us insights into exciting marketing worlds.

Our students often like to ask us what it was like back in the 80s, in West Berlin, when we were the same age as the participants today. This also led to a podcast: „Rendezvous unterm Neonlicht.

Podcasting is not magic – and so here, too, we can pass on our knowledge to our customers from practical experience.

But print media also like to interview me on marketing topics: In August 2018, the trade magazine w&v quoted me as a green marketing expert on the topic of „Vegan meat products as a marketing gag?“

There were also other mentions on this topic in ÄrzteZeitung, Mannheimer Morgen, Weser Kurier and other newspapers.

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